Indonesian youth are digital natives, born and raised in a world with widespread internet access and social media penetration. As a result, they are highly tech-savvy and comfortable navigating online platforms. Social media apps such as Instagram, TikTok, and WhatsApp are extremely popular among Indonesian youth, with many using them to stay connected with friends, share experiences, and express themselves. Online shopping and e-commerce have also become increasingly popular, with young Indonesians leading the way in adopting digital payment systems and online transactions.