The first problem was modern OSs. FIFA 10 was built for a world of optical drives, DirectX 9, and operating systems that didn’t argue with nostalgia. Milo read forums like scripture: suggestions threaded with sarcasm, guides with half-finished scripts, and one earnest post from a user named Aya: “It runs if you let it believe it’s 2010.” The Collective laughed and made that a tagline.