If that's the case, then the blog post should be about the Telugu song "I Bomma" and its impact in 2012. However, I need to verify the correct movie and song details. The song "I Bomma" is from the movie "Gautamiputra Satakarni" released in 2010, not 2012. Maybe there's a confusion in the year. Alternatively, if there's a 2012 movie that has a similar song, that's the subject.