As social media platforms like Instagram, Facebook, and Twitter gained popularity, mommy bloggers began to expand their reach beyond their blogs. They started to leverage their influence, sharing their expertise and opinions on products, services, and topics relevant to their audience. Brands took notice, and influencer marketing was born. Today, mom influencers, as they're often called, partner with brands to promote products, services, and causes, often disclosing their relationships with clear hashtags like #ad or #sponsored.