Maddison: Character, Archive, or Algorithm? "Maddison" can be read as a character within a vdategame, a user curated persona, or a dataset within matchmaking systems. As a character, Maddison’s agency is limited by the branching paths offered; the walkthrough steers players toward particular relational arcs. As a persona, Maddison is a crafted identity optimized for engagement metrics—her choices, photos, and bios are tested against algorithms that reward certain signals. As algorithmic data, Maddison might represent aggregated behaviors used to refine recommendations. In each role, there’s tension between authenticity and optimization: the more a persona is tuned for success, the more it risks becoming an advertisement for itself.