Vijay TV was launched in 1994, and in the early days, the channel primarily aired Tamil movies and a few TV serials. One of the earliest and most popular serials aired on Vijay TV was (1994-1996), a comedy-drama that revolved around the lives of a middle-aged couple and their family. This was followed by "Vetchaadugal" (1996-1998), a drama serial that explored the themes of love, family, and friendship.