The proliferation of smartphones and social media has made it easier than ever for young people to access and engage with video content. Platforms like YouTube, TikTok, and Instagram have become essential destinations for school-going youth, who use these sites to discover new music, fashion trends, and lifestyle inspiration. According to recent statistics, 70% of Gen Z youth (born between 1995 and 2010) prefer video content over traditional forms of media, such as print and television.
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